SearchCap: Google activity card, Google Assistant updates SMX West

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google lets user see their related search history with new card
  Jan 9, 2019 by Barry SchwartzGoogle helps searchers remember what they saw on Google in their past searches and web site visits with a new search feature.
  
• In-depth with Bing Webmaster Tools — the definitive guide
  Jan 9, 2019 by Pamela ParkerGet up close and personal with the functionality offered in Bing Webmaster Tools in this six-part series.
  
• 10 reasons you need to attend SMX West
  Jan 8, 2019 by Search Engine LandFor profitable and tangible SEO and SEM results, attend Search Engine Landu2019s SMXu00ae West, January 30-31 in San Jose. Here are 10 reasons to join usu2026 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IBM, SurveyMonkey, and many more. Youu2019ll leave with tactics you can […]
  
• Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps
  Jan 8, 2019 by Greg SterlingThe business model for Google Assistant may be transactions over advertising.
  

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July
  Jan 9, 2019 by Ginny MarvinSites that don’t adhere to the Better Ads Standards could see ads blocked.
  
• Reaching global equilibrium: The value of consent and user preference
  Jan 9, 2019 by Ben BarokasWhile consent is core to operating ethically, it is crucial not to forget about user experience.
  
• Reddit hires former Twitter ad team director as VP of ad products, engineering
  Jan 9, 2019 by Amy GesenhuesShariq Rizvi will report to CEO Steve Huffman and lead Reddit’s monetization and ads product team.
  
• ABM is maturing, here are some tools to help build successful campaigns in 2019
  Jan 9, 2019 by Cara CarusoTop ABM tools have different platforms with their own focus in core competencies. Review these four areas before making your choice.
  
• HubSpot CEO Brian Halligan reflects on the evolution of inbound marketing
  Jan 9, 2019 by Ben JacobsonAlthough the concepts of inbound theory are no longer revolutionary, it’s still possible to move the needle on returns with the right kind of attention.
  
• Instagram’s e-commerce success is building with Stories
  Jan 9, 2019 by Jon KroopfInstagram’s shoppable update for Stories earlier this year and a standalone IG Shopping app in development, it is well positioned to continue its journey into e-commerce.
  
• The coming battle between ABM and marketing automation tools
  Jan 8, 2019 by Barry LevineGartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean for marketers.
  
• Quora advertisers can now retarget users who looked at specific questions
  Jan 8, 2019 by Robin KurzerQuestion Retargeting campaigns run across the Quora platform.
  

Search News From Around The Web:

• The Evolution of Google Exact Match & What It Means for PPC Advertisers, Metric Theory
• Everything Google Assistant at CES: new features, new devices, and a Trojan horse, The Verge
• Google Clash Over Global Right to Be Forgotten Returns to Court, Bloomberg
• Google Redesigns Lyrics Search Results On Mobile, Search Engine Roundtable
• How Google Interprets Searcher Intent – SEO Insights, RankRanger
• Lotte Hotel boosts booking rates by 49% with Google Optimize, Google
• What an API is and How it can Enhance PPC, PPC Hero